This white paper gives technology strategists and leaders in capital markets the opportunity to explore and address the importance of user experience in omni-channel systems. It argues the competitive advantage to be gained by exceeding customers’ expectations in this way.
- The key ways to tackle the ‘platform explosion’
- The first step towards creating an omni-channel experience
- A design strategy based around user contexts that shifts development focus from technology onto the users
- The technical strategy that can support an omni-channel experience
Nick Barker, Head of Electronic Distribution Products, CIB at RBS